WOMEN'S WORLD CUP 2011: Incredible TV coverage of FIFA Women’s World Cup 2011

The FIFA Women’s World Cup 2011 Germany from 26 June to 17 July is poised to mark a milestone in competitive women’s football with unparalleled coverage on television in terms of both production and distribution. Underlining the huge strides the women’s game has made in recent years, for the first time ever the FIFA broadcast production will comprise up to 18 cameras for selected matches, including in-goal cameras and two steadycams for all matches.


A spidercam and a helicopter camera will be in operation for selected matches to capture the action on the field from a bird’s eye perspective, while a further two cameras will follow the teams’ arrival by coach at the stadium. Virtual graphics will also be provided to support broadcasters and ultimately ensure fans enjoy a viewing experience on a par with the men’s game.

“We have never seen coverage on a scale like this before in women’s football. It shows our commitment towards improving the media production of the world’s premier women’s football competition. The football on the pitch will be great, and we want to be sure the fans receive the best-quality images and presentation of the matches,” said Niclas Ericson, Director of FIFA TV.

We have never seen coverage on a scale like this before in women’s football.

FIFA has also secured top match directors from the FIFA World Cup™ and other premier football competitions for the FIFA Women’s World Cup with a view to ensuring the best possible broadcast production and meeting broadcasters’ high expectations.

With the sale of rights still ongoing in certain parts of the world, the event is projected to be broadcast in over 200 territories. Europe in particular will enjoy extensive coverage of the event, with German broadcasters ARD/ZDF showing matches in Germany, the pan-European sports channel Eurosport broadcasting across the continent, and the European Broadcasting Union aiming to show match action in the 34 member territories covered in its agreement.

Beyond Europe, FIFA’s strong relationship with Al Jazeera will see matches broadcast on a level hitherto not seen for women’s sport in the Middle East and North Africa, with coverage across 23 territories. In North America, the Canadian Broadcasting Corporation, Univision and ESPN will throw their support behind the broadcasts, while 'Down Under', SBS will provide strong coverage as Australia’s Matildas, the Asian champions, compete for the trophy.

Buehler and 'big-hearted' USA

Rachel Buehler was wearing a bright smile when she faced reporters after USA's 2–0 victory over DPR Korea in their first group fixture. Her upbeat mood was prompted not merely by the victory, nor the terrific support both teams received from the good-sized crowd, but also because she had scored her side's second goal. Strikers finding the net is hardly a rarity, but Buehler plies her trade in defence, and goals are not really her stock in trade.

It was the 25-year-old's first appearance at the FIFA Women's World Cup™, and she freely admitted to an attack of the nerves. “I was very tense in the first half, but I just had to get on with it. I grew in confidence the longer the game went on, and I thought it was a pretty robust performance by the end," Buehler told FIFA.com. A solid defensive display against the powerful Asians was then crowned as her goal sealed the points.

However, the likeable player was keen to play down her own contribution to the win, preferring to emphasise a promising team display. “The Koreans pushed us all the way in the first half. They had some good moments, and we did too. But we had more possession in the second half and we were more dangerous on the attack. We steadily improved as the game went on. We played with a lot of heart and determination."

Ready for the next challenge

The player praised the crowd’s passion and exuberance, citing it as a factor behind the American team's success. “Dresden was magnificent, and the atmosphere in the stadium was amazing, with so many spectators and so much support," she said. But for all the post-match delight, Buehler and her team-mates will not waste time basking in their victory, as the focus now turns to forthcoming opponents Colombia.

“We weren't able to watch the match between Colombia and Sweden, because we were totally focused on our game,” Buehler told FIFA.com, “but it will be very interesting to watch that match later on, so we can pick up some initial impressions. Colombia have a lot of talent, but as Pia [Sundhage] has told us all along, every team at the World Cup is very good. I know Colombia have a lot of talented players and skilled individuals. They'll be very dangerous."