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Friday, February 5, 2016

DX3 CANADA 2016: Notable Press for Trade Show with 30+ Speakers, 100 Exhibitors, March 2-3, 2016 Toronto





                       

The Advent of “Niche” Brings Brands To New Demographics On Mobile

By Dx3 Digest Contributor on Feb 04, 2016 10:58 am
niche fb headerArticle contributed by Kenny Zamora. With mobile devices and apps becoming a more integral source of daily media consumption, much of the content viewed online does not necessarily come from agencies and corporations. Mobile apps have created a new broadcast medium, giving anybody the chance to generate content which can be viewed by friends, family and people […]  READ MORE »
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SHOP.CA Announces Former Groupon & Sears Exec Tony Chvala As New CEO

By Dx3 Digest Contributor on Jan 29, 2016 10:56 am
shop-ca-webSHOP.CA today announced that American e-commerce veteran Tony Chvala has joined SHOP.CA as Chief Executive Officer, following his appointment to the Board this past summer. A highly accomplished U.S. ecommerce executive, Tony has global experience across all retail categories for Fortune 500 corporations and has proven himself to be a transformational leader that has deep […]  READ MORE »
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Digital Again Dominates Canada’s Most Influential Brands At Advertising & Marketing Week 2016

By Phil Smalley on Jan 29, 2016 10:38 am
Steve Levy of Ipsos Reid presents the Top 10 Most Influential Brands in Canada at FFWD Advertising And Marketing Week 2016.Ipsos Reid’s Top 10 Most Influential Brands in Canada list was unveiled at FFWD Advertising And Marketing Week 2016 with Google taking the top spot for the fourth consecutive year, followed by Apple, Microsoft and Facebook. Steve Levy of Ipsos Reid, walked the audience through the ten brands, with technology, food and retail accounting for […]  READ MORE »
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Bell Let’s Talk Day 2016 Sets New Record With 125 Million Calls, Texts, Tweets & Shares

By Dx3 Digest Contributor on Jan 28, 2016 11:30 am
Bell Let's Talk CoverBell Let’s Talk Day 2016 set all-new records as Canadians and people everywhere joined Clara Hughes, the Bell Let’s Talk team, and you in what has become by far the biggest mental health campaign in the world. “Canada, you rock! We know the need to talk about mental illness is clear, and I know from […]  READ MORE »
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Samsung’s Solve For Tomorrow Challenge Names Finalists For $50,000 In School Technology

By Phil Smalley on Jan 26, 2016 02:06 pm
shutterstock_238623745Samsung has announced the list of semi-finalists who will compete for $50,000 in technology for their school in the first ever Canadian edition of its Solve for Tomorrow Challenge. The program is open to students from grade 6 to grade 12 and requires them to use science, technology, engineering and math to solve problems in their […]  READ MORE »
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Overcoming the common challenges that face today's hardware startups
Techvibes
March 16, 2015
Maker Faire Toronto has been hosting family-friendly events for the past few years, while companies from the Maker Movement got their own space at Dx3 this week.
Pressboard is building a story marketplace
Betakit
March 13, 2015
Speaking to Grimm in the HIGHLINE Startup Zone at Dx3 2015, he argued that a better model buttresses display revenue with a direct content marketing relationship between brands and publishers.
Must-See Marketing: Coors Light and Canada Goose look to inspire
Canadian Business
March 13, 2015
At Toronto’s Dx3 digital marketing conference, Spreekmeester said that the starting point for Canada Goose’s digital strategy is to use digital platforms to tell stories that stayed true to the brand.
MasterCard offers a glimpse of the future in wearable tech
Canadian Reviewer
March 13, 2015
At Dx3 this week in Toronto, MasterCard Canada had invited us to step into their 'Retail Collective' and visit the changeroom of the future. It's a mind-boggling look at ways that could change the way consumers approach retailers and the way we shop.
Virtual reality poised to revolutionize retail
Our Windsor
March 13, 2015
The retail industry, revolutionized by the Web, is on the cusp of more change, with new technologies trying to lower the barrier between “I want” and “Look what I bought.” Some technologies are closer to market than others. Here are those that were on display at the Dx3 (digital marketing, retail and advertising) conference in Toronto this week.
Dx3 showcases next generation of retail, proves brick-and-mortar stores aren't dead
Techvibes
March 13, 2015
The Retail Collective highlighted ways in which retailers could use digital technologies to drive customers to their brick-and-mortar stores and engage them with brands. One of the hottest participants at the showroom was changeRoom, which only officially announced their launch the day of Dx3.
Virtual reality poised to revolutionize retail
Toronto Star
March 13, 2015
The retail industry, revolutionized by the Web, is on the cusp of more change, with new technologies trying to lower the barrier between “I want” and “Look what I bought.” Some technologies are closer to market than others. Here are those that were on display at the Dx3 (digital marketing, retail and advertising) conference in Toronto this week.
What you can learn from the BuzzFeed approach to branded content
B2B News Network
March 12, 2015
BuzzFeed understands social, because they know how to ensure their fans get shareable content where they reside, whether it’s Facebook, Snapchat or elsewhere online, as Keith Hernandez, global VP of revenue, explains at the marketing conference Dx3 Canada in Toronto.
Mike Serbinis wants to change the world or move on
Betakit
March 12, 2015
"I like to solve hard problems,” says Mike Serbinis to the large crowd gathered at the Metro Toronto Convention Centre. Today, March 11, he’s the keynote speaker for Dx3, Canada’s largest digital marketing, advertising and retail trade show.
BuzzFeed to open editorial newsroom in Toronto
Betakit
March 12, 2015
Popular top-10 list generator and cat-loving site BuzzFeed announced today its plans to open shop in Canada. At the annual DX3 conference, Keith Hernandez, BuzzFeed’s VP of Global Revenue, stated its first editorial newsroom will arrive in Toronto sometime “this spring.”
4 lessons Wattpad has learned about marketing to millennials under age 25
IT Business
March 12, 2015
Millennials under age 25 are a sought after and difficult to reach demographic for marketers. Attendees at the Dx3 digital marketing conference got some tips Thursday on how to reach these elusive young consumers.
Can wearable computers stop the impending health care train wreck?
IT Business
March 12, 2015
What does one of Canada’s greatest serial entrepreneurs do after having recently sold another digital startup for hundreds of millions of dollars?  If you are Mike Serbinis  you look for an even bigger challenge – the global health care crisis. Serbinis’ keynote speech to a standing room only audience at Toronto’s DX3 conference gave insight into how Serbinis’ new venture “League” would tackle this challenge.
How the NHL is taking content-based marketing and partnering beyond video
IT Business
March 12, 2015
Canada’s national sport was front and centre for the opening keynote on day two of the Dx3 digital marketing conference, and Keith Wachtel, executive vice-president for global partnerships with the National Hockey League, had a full house as he discussed the evolution of partnerships in the digital age.
The power and value of personalization
Strategy
March 12, 2015
Microsoft partnered with Research Now to survey 13,200 respondents globally, including 1,200 in Canada, in November. Alyson Gausby, consumer insights lead at Microsoft Canada, will be presenting the findings today at the Dx3 conference during a session at 3 p.m. She tells strategy the results from this year’s survey point to something the company has dubbed the “value pyramid” when it comes to digital services.
CE Retail: Focus on the Want, Not the Need
Wifi Hifi
March 12, 2015
At a session during the DX3 Canada conference in Toronto, Erin Green, Country Manager for Etsy, provided [a] great example. Walk into any David's Tea store and you'll instantly be greeted with a sample, and asked if you want to sign up for their e-mail newsletter. There's an experience that makes you want to go, and makes you want to come back.
Dx3 Canada: How advertising can better explore the brain
B2B News Network
March 11, 2015
Brain measurement is the new frontier of advertising technology, according to Kevin Keane of Brainsights, who spoke at the marketing conference Dx3 in Toronto today.
Why Control bet on mobile and stripe to grow its payment
Betakit
March 11, 2015
In the HIGHLINE Startup Zone at Dx3 2015, BetaKit sat down with Control founder and CEO, Kathryn Loewen, to talk about how these bets informed the company’s B2B payments management platform.
Startups: Ontario has an edge over Silicon Valley
BNN
March 11, 2015
Marcus Daniels, Co-Founder & CEO, Highline says that Ontario has a potential edge over Silicon Valley over the next decade. Daniels is the CEO of start-up accelerator platform Highline. He talks about the industry trends and where Canada ranks globally.
How Canada Goose stays true, honest and real
Marketing Magazine
March 11, 2015
Company CMO shares the secret to the brand's success at Toronto's Dx3 conference
Neuromarketing startup plans brain experiments for Dx3
Marketing Magazine
March 10, 2015
Toronto neuromarketing startup Brainsights is taking this week’s Dx3 conference as an opportunity to collect some data on the biggest questions in marketing – by monitoring the brains of the country’s top digital marketers.
Toronto's Transit Commission prepares for its mobile future
MobileSyrup
March 10, 2015
Brad Ross, the TTC’s head of communication, knows this feeling well. He has lived through the proliferation of smartphones, the immediacy and ubiquity of which has impacted his job immeasurably. I spoke to him on the eve of Dx3, Canada’s biggest digital media conference, where he is set to give a talk about responsive social ecosystems.
This is your brain on advertising
The Globe & Mail
March 5, 2015
The Toronto-based research firm Brainsights is giving me a sneak peek at a study they will conduct next week at the digital marketing conference Dx3. The aim is to measure a few hundred participants to judge the difference in responses between American Super Bowl ads and Canadian ones.
New hybrid of digital, online and real-time technologies to be previewed at Dx3 2015
Canadian Reviewer
March 3, 2015
At the DX3 Conference March 11 and 12, changeRoom technology will be on display at the Retail Collective. The Collective, curated by Doug Stephens, President of Retail Prophet and sponsored by MasterCard, brings together the newest retail applications that will allow consumers to cross the lines between virtual and physical shopping.
Dx3 wants to bring digital marketing, advertising and retail sectors together
Techvibes
March 3, 2015
Digital marketing, advertising and retail conference Dx3 might only be a few years old but it’s easily the biggest name in its space. According to Anthony Lipkin, a vice-president and partner of Dx3, that’s by design.


Other Mentions

The Coolest Things We Saw at Dx3 2015
Telus
March 25, 2015
Held in Toronto, Dx3 2015 brought together more than 4,000 leading professionals from across Canada to discuss emerging trends in digital marketing, retail and advertising.
DX3 2015 Recap – Latest Digital Innovations
Bluedoor Inc.
March 13, 2015
Every year marketing folks get together downtown Toronto to talk innovation, to find cutting-edge, to learn what it takes to be in the 20%, not the 80%. Dx3 is Canada’s largest conference and trade show dedicated to digital marketing, digital advertising and digital retail. It brings agencies, brands, publishers and retailers together for two days of networking and education. This year’s event that just wrapped up on March 12, 2015 didn’t disappoint.
The Turnstyle team at DX3 2015
Turnstyle Solutions
March 13, 2015
DX3 is Canada's largest conference and trade show dedicated to digital marketing, digital advertising and digital retail, so it only made sense that the Turnstyle team was in attendance.
Mike Serbinis wants Canadians to change the world or move on
Now Digital Network
March 12, 2015
“I like to solve hard problems,” says Mike Serbinis to the large crowd gathered at the Metro Toronto Convention Centre. Today, March 11, he’s the keynote speaker for Dx3, Canada’s largest digital marketing, advertising and retail trade show.
See a Transparent Makelangelo at Dx3 in Toronto
Marginally Clever
March 10, 2015
DX3 is all about digital marketing and retail and runs for only two days, March 11 & 12, 2015. What better way to advertise your business than a Makelangelo in the window, or a long exposure light painting?




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