UNO News Net: Kate Moss is back at Stuart Weitzman: she poses in hot pants and thigh boots for fall campaign by photographer Mario Testino.

Friday, June 28, 2013

Kate Moss is back at Stuart Weitzman: she poses in hot pants and thigh boots for fall campaign by photographer Mario Testino.

Kate Moss is back for the third time as the face of Stuart Weitzman.
The British supermodel has collaborated in a multimedia campaign for the brand's fall 2014 collection, again lensed by her good friend, the photographer Mario Testino.
Kate Moss reprises the role she first took up in 2012, when she posed in a set of similarly seductive black and white shots for the brand's spring 2013 campaign.

Moss magic: Using Kate is a 'major investment', a spokesman for Stuart Weitzman said of the model's appointment

The brand, which embraces Moss as both its face and the muse, say they tried to mirror the stylish model's 'effortless signature look' with the dramatic images. They wanted 'art to imitate life,' they said.
'While Moss’s style has been inspirational and aspirational for years, her edgy aesthetic resonates now more than ever,' a Stuart Weitzman spokesman said in a statement.

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The fall runways 'teemed with 90s-inspired looks' reminiscent of Moss's personal style, they added.
Given that Moss was one of the originators of the aesthetic, Stuart Weitzman decided to use her 'perfectly imperfect look' as the creative inspiration for the campaign.

Global icon: Kate's 'perfectly imperfect' look was the ideal match for the brand's aesthetic - which was inspired by the model's own signature style

The fall campaign showcases trends inspired by Kate's own looks.
Expect thigh-highs, lace-up combat boots and menswear-inspired Chelsea boots, as well as the brand’s iconic 5050 over-the-knee boot, which celebrates its 20th anniversary this fall.
In a video ad set to accompany the ad campaign, Moss will be seen walking along a London street wearing a shaggy white jacket, Stuart Weitzman boots - and not much else.
Photographs emerged of the model shooting the campaign last week but the resulting film will not be unveiled until later this year.

Debut: Kate Moss in the spring 2013 campaign for Stuart Weitzman, when she replaced Natalia Vodianova as the face

'I enjoyed working with Stuart Weitzman again this season to showcase his fabulous fall boots,' said Kate Moss.
'Shooting the campaign with Mario is always fun and, with such a great team, it really doesn't feel like work.'
Stuart Weitzman say they chose Moss to reprise her role as face and muse thanks to her 'unparalleled status' as a global style icon.
'Moss exudes a sense of style and confidence that every woman aspires to emulate,' they said.
'Women want to dress like her, look like her and walk in her shoes.'
'Using Kate is a major investment for us,' chief marketing officer Susan Duffy told WWD.
'Everything else in the digital activation [of the campaign] is big dollars. But now is the time to do it. We have a lot of traction. For the first part of the year we had success in quite a difficult economy.'
The international advertising campaign will launch in September in the United States, Italy, France, Canada, Dubai, Germany, Spain and Asia.
Billboards will run in Los Angeles, New York, Miami, Milan and Paris.
The short film featuring Kate Moss will be unveiled at the same time.