Univision Communications Inc., the leading media company serving Hispanic America, has announced a licensing agreement with Telelatino Network, a holding of Corus Entertainment, to rebrand Telelatino's TLN en Español (TLNE) as Univision Canada. Already a Univision partner for over a decade, Telelatino's all Spanish language cable specialty channel TLNE is currently carried by all of Canada's largest cable and satellite platforms. The TLNE schedule features a significant amount of Univision programming including the Univision-produced Latin GRAMMY® Awards, coverage of the FIFA World Cup™ and other FIFA tournaments, as well as the programs Sábado Gigante, Primer Impacto, Aqui y Ahora, El Gordo y La Flaca, Premio Lo Nuestro, Feliz Año, and the Noticiero Univision network newscasts.
“With today's announcement, Univision's commitment to serving Hispanic audiences in the U.S. expands to Canada, as well,” said Alberto Ciurana, President of Programming and Content for Univision Networks. “We are proud to join the Corus Entertainment family of networks under our own brand to offer even more of our quality programming and further our presence in another dynamic and growing Hispanic market.”
Telelatino Network President Aldo Di Felice commented, "The Spanish speaking community in Canada is an important and growing multicultural group. We are proud that our longstanding relationship with Univision has culminated in officially putting the Univision stamp on TLNE, a channel that Spanish speaking Canadians have been embracing since its launch in 2007. As Canada's multichannel operator of branded ethnic services we take pride in adding the iconic Univision brand to the stable of international ethnic channels that we have introduced to Canada."
“We are pleased to be able to offer the Univision brand to Canada's growing Hispanic population,” said John Cassaday, President and Chief Executive Officer of Corus Entertainment. “The prestige and familiarity of Univision, and the calibre of their content, is a great addition to our portfolio of branded networks that include HBO Canada, ABC Spark, Nickelodeon Canada and OWN: Oprah Winfrey Network Canada.
No comments:
Post a Comment