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Tuesday, October 3, 2017

THE ROAD TO RUSSIA 2018: FIFA World Cup Trophy Tour by Coca-Cola began in Moscow

What could be more exciting for a fan than laying their eyes on football’s most coveted prize for the first time? This dream is about to come true for many followers of the beautiful game, as the FIFA World Cup Original Trophy begins its long tour around the globe.
The Original Trophy, which is usually kept at the FIFA World Football Museum in Zurich, will visit more than 50 countries on six continents. The journey began in Moscow on 9 September at the Luzhniki Stadium, where the captain of the newly-crowned world champions will lift the trophy in just over nine months’ time.
The FIFA World Cup™ Trophy Tour by Coca-Cola was officially launched when FIFA President Gianni Infantino presented President of Russia Vladimir Putin with the trophy in the Host Nation of the 2018 FIFA World Cup™.
“The FIFA World Cup Trophy Tour is a milestone which beautifully showcases how much enthusiasm the greatest tournament on Earth can generate, and it is at the same time, an invitation to visit amazing Russia and enjoy Russia’s unique hospitality,” Infantino said. “You cannot believe the excitement that will be built from those visits. If you have ever seen the marvelled look in the eyes of a football fan when being next to the FIFA World Cup Original Trophy, you know what I mean.”
The trophy was jointly brought into the stadium by a duo already well acquainted with it: Bebeto, a World Cup winner in 1994 with Brazil, and David Trezeguet, who achieved the same feat with France in 1998.
In January, the trophy will set off around the world, including to previous FIFA World Cup™ Hosts, such as Germany, South Africa, Japan, France among other countries, before returning to Russia in May, one month before the 2018 FIFA World Cup™ kicks off. The Russian route will be an historic one: a 123-day journey covering more than 26,000 km, making it the longest trip in the history of the Tour. The Trophy will visit 24 Russian cities, from Vladivostok in the far east to Kaliningrad, the most westerly of the Host Cities. You can follow the trophy’s route on FIFA.com/trophytour, as well as on our social media accounts on Facebook and Instagram.

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